Your Home.

Sold Right.

Your Home.

Sold Right.

— THE SELLING PROCESS

How We Sell Your Home

Six clear steps from your first conversation with us to the day you hand over the keys — with no surprises in between.

01

Free Consultation

We start with a no-pressure conversation to understand your goals, timeline, and any concerns. There’s no commitment required — just honest talk about your options and what to expect in today’s market.

02

Home Valuation

We conduct a thorough Comparative Market Analysis — reviewing recent sales, current listings, and your home’s unique features — to determine a price that’s accurate, competitive, and built to attract serious buyers.

03

Prepare & Stage

First impressions sell homes. We advise on repairs, improvements, and staging that deliver real return on investment. From decluttering tips to professional photography, we make your home look its absolute best.

04

List & Market

Your home hits the MLS and our full marketing network simultaneously — professional photography, compelling listing copy, social media promotion, email campaigns, and local outreach to bring maximum qualified eyes to your property.

05

Negotiate Offers

When offers come in, we don’t just hand them to you — we analyze every term, advise on counteroffers, and negotiate firmly on your behalf. Our goal is the best price and the cleanest deal, not just the fastest close.

06

Close & Move On

We coordinate with the title company, buyer’s agent, and all parties to ensure a smooth closing. We walk you through every document, answer every question, and make sure you leave the table feeling great about the deal.

— FULL-SERVICE SELLING

Everything You Need to Sell With Confidence.

When you list with Lanier Realty, you get a complete selling experience — not just a sign in the yard. Here’s exactly what’s included from day one, at no extra cost.
  • Professional Photography

    High-quality photos shot by a professional make your listing stand out online and drive more showings from serious buyers.

  • MLS + Syndication

    Your listing appears on the MLS and syndicates automatically to Zillow, Realtor.com, Trulia, and dozens more — maximum exposure, day one.

  • Social Media Marketing

    Targeted campaigns on Facebook and Instagram put your home in front of qualified buyers actively looking in West Tennessee.

  • Comparative Market Analysis

    A detailed, data-driven pricing report so you know exactly where your home stands and why we recommend the price we do.

  • Staging Consultation

    Expert guidance on how to present your home to make the strongest possible first impression — without expensive renovations.

  • Open Houses & Private Showings

    We coordinate and host showings on your schedule, gathering buyer feedback after every visit to refine our strategy.

  • Expert Negotiation

    We handle every offer with strategy — not emotion — to maximize your net proceeds and protect your interests through to closing.

What Our Sellers Say

Sold in eleven days above asking price. They priced it perfectly, the photos were stunning, and our agent handled every offer with total professionalism. I couldn’t recommend Lanier Realty more.

Robert & Cynthia M

We were nervous about selling our family home of 22 years. The team was patient, honest, and walked us through every step. We got a great price and felt respected throughout the entire process.

Travis W

I listed with another agent first and sat on the market for 90 days. Switched to Lanier Realty, relisted, and had a contract in two weeks. The difference was night and day — strategy, marketing, and hustle.

Stephanie R

— COMMON QUESTIONS

Sellers Ask. We Answer.

Thinking about selling raises a lot of questions. Here are the ones we hear most — answered plainly and without the runaround.
How do you determine what my home is worth?

We conduct a Comparative Market Analysis (CMA) — a detailed look at homes similar to yours that have recently sold in your area, homes currently on the market, and market trends specific to West Tennessee. This gives us a realistic, data-backed price range rather than a guess or a number inflated to win your listing.

 
How long will it take to sell my home?

It depends on price, condition, and market conditions — but a well-priced, well-presented home in West Tennessee typically receives offers within the first few weeks. Once under contract, closing usually takes 30–45 days. We’ll give you a realistic timeline estimate during your free valuation consultation.

 
Do I need to make repairs or renovations before listing?

Not necessarily. Some repairs deliver real ROI; others don’t. We’ll do a walkthrough of your home and give you an honest list of what’s worth doing and what to skip. Often, deep cleaning, decluttering, and fresh paint do more for your sale price than expensive renovations.

 
What does it cost to sell my home?

Seller costs typically include the listing agent commission, any buyer’s agent compensation, title fees, and prorated property taxes. We’ll give you a clear net sheet before you sign anything so you know exactly what you’ll walk away with — no surprises at the closing table.

 
Can I sell if I still have a mortgage?

Absolutely. Most sellers do. As long as your sale price covers what you owe (or you can bring cash to cover any shortfall), you can sell. If your home is worth less than you owe, that’s called a short sale — a more complex process, but one we have experience navigating. We’ll assess your specific situation honestly.

 
What if my home doesn't sell right away?

We don’t just list and wait. We actively track showing feedback, monitor market shifts, and adjust strategy as needed. If a home is sitting, there’s always a reason — usually price or presentation. We’ll have an honest conversation and make a plan, not excuses.

 

Ready to Find Out What Your Home is Worth?